Dental websites are the door to your dental practices. It has become common for people to look up dental websites to gather information about their services before visiting the actual clinic. And if your website fails to appeal to the user’s visual senses, it will be abandoned. Hence, designing usable and visually appealing dental websites is as essential as making your services stellar.
Although it is still possible to have a dental practice without a website, it is not recommended. In this article, you will be going through 6 best design practices, the best dental clinic in Medavakkam, Chennai (https://www.4squaresdentistry.in/dental-clinic-medavakkam/) uses. Find out more here about how these design practices can be best for your dental websites too. But before that, know what design practices can be harmful to your branding.
Avoid These Design Mistakes In Your Dental Website
Your dental website must be simple, and the content must be well-organized. It should also include patient engagement tools that are easy to use. But often, designers fail to include a few crucial elements that make the whole website a dampener. Here are a few mistakes you must avoid in your website at all costs:
Not a mobile-friendly website: Mobile-friendly websites are more popular than desktop-friendly websites. No wonder Google rewards mobile-friendly sites by ranking them higher in search results.
Unorganized and hard-to-read content: Your dental website must be simple, and the content must be well-organized. It should also include patient engagement tools that are easy to use.
Issues with website loading: If your website is slow to load, potential patients will leave your website and go to another dental website. It is found that websites that load quickly can increase conversions by 7 per cent.
Fewer images/ videos: Use real photographs on your website, and use videos to introduce your dental practice to new patients. To improve the look and functionality of your website, you can use videos to introduce your team members to the audience.
Now that you know how bad design can affect the branding of your website, here are a few best practices to avoid those.
6 best practices to ensure a high performing dental website
The responsive website reaches a larger audience
A responsive website adapts to the size of the device accessing the website. With mobile devices accounting for 70% of website traffic, it is recommended to make your dental websites responsive. 4 Square Dentistry, the best dental clinic in Medavakkam, is an enticing example of how a responsive website should be designed.
A functional website structure
The website for your dental practice should appeal to two primary audiences: current patients and people who may become patients. Hence, ensure that your website includes all important elements of a website that attracts them. Here are a few essential aspects of a good website.
- Include a meta title and meta description on every page of your website, and provide relevant titles for each page. Ensure that you are specific with your URLs, and it also includes additional information.
- The footer of your website includes links to your most important website pages, contact information, and a newsletter subscription form.
- All visitors to your website should be encouraged to take action by your website. A website should contain two calls-to-action, including a contact form, newsletter sign-up form, and telephone number.
Informative and useful content
If you want to create an informative and entertaining website, you should create compelling, engaging, creative, and useful content. To incorporate best practices into your dental website, please refer to the 4 square dentistry website, the best dental clinic in Medavakkam.
Your website does not need a blog, but a blog is an effective dental marketing strategy. Blogs are beneficial for your dental SEO efforts, and they also provide value to your patients. They increase their confidence and trust in your dental practices. A well-designed website structure will benefit your dental SEO efforts.
Incorporate as many Images/videos as you can
65% of the population are visual learners, so using images on your website can increase conversions. Images are an effective way to highlight your dental website design. Include one image for every 300 words of text written.
Similarly, videos help to make your dental website more appealing to visitors and also build trust.
Be mindful of the Typography
When it comes to dental website design, typography is one of the most frequently overlooked elements. Make your website easy to read by using empty spaces throughout your website. Using too many fonts and visual cues can also hinder the readability of your website.
However, visual cues in website design play a vital role in inviting the visitors’ attention or communicating a message to them. Website designers usually use visual cues to direct users to scroll down. Designers can also use explicit visual cues to increase the likelihood of users clicking on call-to-action buttons.
Social media buttons
Social media buttons on your website are a great complement to your overall dental marketing strategies. We strongly advise placing social media buttons at the bottom of your website rather than at the top.
Different genders, age groups, and professions react differently to your website, depending on their personal preferences. But the tips mentioned above are the basic requirements that can make your dental website appealing. Use the cues and make a fantastic dental website to allure your potential audience.