To fully understand the animation process, you must first understand the concept of 2D animation. Firstly, there is the animation of the process itself.
It creates the illusion of movement by varying the width and height of the image in a 2D space. Characters, backgrounds and storyboards are used to create 2D animated images. Designers and video animators use software such as Photoshop, Adobe After Effects and Illustrator to create animated videos for a variety of industries and markets. This brings us types of animation in computer graphics to the animation process, the methods and techniques that 2D Animation Studios use to create unique 2D animations for videos.
The steps of the animation process are influenced by your animation company. You can divide them into sections to establish a broad category.
What Makes a 2D Animation Video Impactful?
Learn more about how 2D animations can help your business grow. One of the reasons advertisers create animated video content is to attract the attention of their customers. Professionals use 2D animations and videos to grow their businesses, appeal to an audience on social media, and enhance the appeal of their websites.
Our animated videos are special in several ways: they are based on customer specifications, preferred communication methods and the urgency of the project. Before we start with the production of video animations, we have a helpful note: the essence of a successful video is to meet the needs and visions of your customer. The following are the primary seven phases of the animation process.
Make sure you are in clear communication with the customer about their needs, not just about their specific vision for the film. Learn as much as you can about the industry and your target group. Get as much information about the customer as possible.
We plan calls with our creative team and the customers to make sure everyone is on the same page. Giving your customer a questionnaire or creative order to fill in is also a good idea. This will help you gather information such as the purpose of the videos, the target audience (we would like to stress that the video is not a call to action) and more.
Now that we have gathered all the data and conducted our research, it is time to move on to the phase that will most affect the outcome. Our primary goal is to develop a new strategy that enables the customer to achieve his goals. Do market research to find out who your competitors are, what kind of video content your target audience wants, and what they expect from the brand and your customer.
Concept And Script
The concept and script of your video are its foundation, and it must be solid. If you make a video with an idea that is character driven, evokes strong emotions and starts a conversation, then you should make one that is conceptual.
At this point you can see the direction of your film. We start writing the script and receive the customer’s approval for the video concept.
Keep your videos one to two minutes long. A lengthy script can distract from the visual experience you are trying to achieve. Maintain a consistent narrative framework, such as an independent floor or conflict resolution technique.
Once you have finished your script, it’s time to link the words to photos in your video and create a detailed storyboard. A storyboard is a visual representation of the script for the film. It shows the video of the floor flowing from scene to scene and describes the visual objects in action.
A storyboard can be used as a reference for designers, speakers and animators. It helps them create contexts for character drafts, recognize pitch and location, script breaks and animation transitions. To build your storyboard, you can use a hand-drawn sketch app like Storyboarder or Plot.
The next step is to find the right voice for your floor to make it effective. Depending on which side of the floor you are listening to, you may need to find a suitable speaker. If you tell a story about a company or its founder, you can bring one of them in the video for a face-to-face conversation. A dubbing voice actor, on the other hand, is a good choice if you want to advance what the floors say and something the audience can relate to.
Platforms like Voice Over and Fiverr can help you find high-quality speakers. To make the vision even better, the ideal voice should have the right tone, pitch and rhythm to bring the characters to life.In this phase of the animation process, our artists visualize the floor of integrated sophistication in accordance with the brand requirements of the customers. It resembles a colored storyboard, but with custom colors and photos. It contains the text and icons that will appear in the video, detailed backgrounds, defined characters and design diagrams for the icons.
This gives you a better idea of what your video will look like. Therefore, we attach great importance to guiding the customer through these ideas and asking for their feedback. It is much easier to make changes once the animation is finished.
Here you will find a lot of creative magic. The form of your 2D animation video takes shape. In the animation, this phrase refers to the stage on which you provide the floor of movement to make it more engaging.
If you think your video would benefit from more music, soulful melodies or sound effects, now is the time to add them. The final stage of the animation process is the finishing touch.
Our animators bring the characters, objects and environments to life and add some well-timed voiceovers to finish your video. Animation takes time, so make sure you give your animators enough space to work.
We used platforms like AudioJungle and Melodyloop to find royalty-free music of high quality that compliments the overall impression of the video. If the client needed a specialist or had a larger budget, we hired a music composer to create an original piece of music.
The music in the backdrop brings the floor to life. The music connects with everything and brings out the magic in everything.
The Secret Step – Create Buzz
The step is the last one that arouses interest. It is the stage in our animation process that is not so well known, but that generates enthusiasm.
At this point in our animated video development process, we will ensure that your video stand out from the crowd and meets the needs of audiences on specific channels such as social networks, blogs and YouTube. With the final touch of quality assurance, your 2D animated video is ready to influence your brand.